In today’s increasingly competitive small business market, it’s more important than ever that you understand your customers and competitors as well as the latest market trends. But for cash-strapped startups and small businesses, it can be too costly to invest in big-ticket tools and marketing courses during your early growth stages. Fortunately, there are free digital marketing services and tools at your disposal that can help you launch your business to new heights.
As the chief marketing officer of one of the largest online alternative investment companies, I’ve utilized countless free resources to ratchet up brand awareness and reach larger audiences. In this guide, I’ll touch on some of the resources I view as the best to tap into to take your marketing game to the next level.