19 Frequently Asked Questions (FAQ) About Solo Ads

Are you looking to buy solo ads traffic?

Before you make an effort towards growing your e-mail list, you should know the ins and outs of a solo ad. It never hurts to have a deep understanding of a topic – the more you know about something, the better results you’ll get.

You can find answers to some of the most common questions here. But if you have even more questions that are not covered there, this is the place to be.

In this comprehensive FAQ, we aim to answer all questions you may have. Email marketing can be very profitable if done right. It’s too easy to blow ad spend without having a clue about what you’re doing, and the goal of this article is to keep the guesswork out of the equation.

With that said, let’s begin.

What Is Udimi Solo Ads

Udimi is a solo ads marketplace that has lists tons of sellers (for a fee).

It’s a good place to get started for your first campaign, but you need to find the right providers. You need to make sure the vendor has quite a few recent testimonials, experience and most importantly sales. You don’t want to work with someone who has bad email lists.

More often than not, there are sellers who would continue to promote the same opportunity to their audience over and over. Over time, these leads would lose interest – you don’t want this traffic as it’s low-quality.

We do thorough research and our internal checks on a weekly basis and aim to find you the best solo ad providers in the industry. You can find our top picks for the month here.

How to Buy Solo Ads

Once you’ve narrowed down on a list of providers, ask them questions just to make sure your product is a good fit for their audience.

Once you’re confident in someone’s service, give them a go. It’s best to start small with a test package – most sellers offer a minimum of 100 clicks.

It’s all about testing. Test with a smaller campaign, and scale the ads that get you the best conversions. It’s also in your best interest to cut the bad ads – the ones which didn’t convert.

How to Sell Solo Ads

If you have a sizable email list, you stand a chance to sell solo ads.

We’re talking at least 20,000 active email subscribers. Having a dead email list (like 2% opens) with 25,000 subscribers won’t do the trick. To get 100 clicks from an ad, it must be seen by roughly 5x more people.

If you sell a bigger package, you will have a hard time completing your orders with such a list. If you’re not there yet, you can keep growing your email list and only sell once you’re sure you can live up to the expectations.

Once ready, you can get started selling solo ads on marketplaces like Udimi or via a directory. You can also sell with no list – by arbitraging. Simply buy low and sell high. Eg. Buy from A at a lower price and fulfill your orders by selling to B at a higher price.

The difference in price is your margin (the profits you’ll make). This is solo ad arbitrage, and there are sellers who often engage in arbitrage just because it can be profitable if done right.

If you would like to start a solo ad business, a detailed guide can be found here.

How to Profit With Solo Ads 90% of the Time

This is no rocket science. You need a product that’s worth selling (something you would happily buy yourself), and an audience that is interested in what you have to offer.

Once that condition is met, the next step is to build a sales funnel to capture leads and eventually sell your products. Using link tracker software like ClickMagick will also help you keep a track of your marketing campaigns.

If you follow this strategy, you will have a success rate over 90% that can be improved as you gain more experience. It’s also worth noting results can’t be achieved overnight unless you get lucky. It will take time and you’ll have to treat it as a real business.

Where Are Solo Ads Placed

Once you’ve placed an order, the solo ad seller will write a promotional email. Also known as ad copy, this email will be used to promote your link to the seller’s email list.

These ads are not ‘placed’ anywhere. Rather the subscribers will get an email that contains your link. If people happen to click there, they will land on your landing page or sales page depending on what you’re promoting.

If 100 people click on your link (within the email), you’ll get 100 visitors to your website.

How Often Do I Buy Solo Ads

You can buy as little as 100 clicks a month or as much as 10,000 clicks a month depending on your budget and overall strategy.

If you want to build an email list quickly, buy more often. With email marketing, it’s more of a marathon than a sprint. Your consistency will help you in the long run. You don’t want to buy too much or too little and burn out in the process.

Place ads with as many as or as few sellers as you like. Test everything before you scale your ad campaigns.

How to Find Solo Ads for Site

You can look up marketplaces to find relevant sellers or scan a directory.

We have 9+ years of experience in the space. If you want to benefit from it, you can find our top picks for solo ad vendors on our website.

If you insist, you can always go and find one on your own, but it will take time and resources. After buying dozens of ads from dozens of sellers, you’ll have the data. For this reason, it’s a better idea to go with sources that have been at it for a while.

How Do Solo Ads Vendors Create Their List

No two email lists are the same.

Every marketer’s strategy is different and so is their email list. So will be the results you’ll get from them. It’s best to ask them if you want to know how they created their list.

Some popular methods include paid advertising (Google ads, Bing PPC, Facebook ads) and free sources including Instagram, TikTok and YouTube. There are many more ways to build an email list. You can find some of them here.

When Is the Best Time to Send Solo Ads

Morning time is often the best time to send solo ads as people are wide awake and usually in a good mood. They may be available at other times of the day too, but you never know if ‘life’ gets in the way so it’s best to avoid afternoon and evening times.

It’s also a good idea to schedule your advertising campaign for weekdays. On the weekends, people may be busy – be it spending quality time with their loved ones or shopping. You should also avoid holidays and festivals as people have other commitments.

What Are Tier 1 Countries for Solo Ads

Native English-speaking countries are considered Tier 1 countries as people residing in these have access to funds and other means (like credit cards, PayPal etc).

These leads are preferred for obvious reasons as they have the required purchasing power.

This is not to suggest non-T1 traffic doesn’t convert. There are exceptions everywhere. There can be a subscriber living in a third-world country who’s an outlier. T1 is just a proven testing ground since your chances of getting results is significantly higher.

How to Properly Use Solo Ads

This is not a magical traffic source by any means that can get you results overnight.

It’s just like other paid advertising sources, albeit, slightly on the cheaper side. It’s also a lot more targeted as the providers have an audience interested in something specific.

This is how the process should look like: 

Have a product (in a particular category) – find a seller that has audience (in the same category) – promote to them – get results.

For eg, promoting a weight loss product to people interested in losing belly fat is a good idea. But promoting fishing gear to an audience interested in spirituality is not. It ‘could’ convert because we never know there could be someone interested in both fishing and spirituality.

But, it’s usually a bad practice as the odds are not in your favor.

What Is the Mode of Payment

Most sellers accept PayPal and/or credit cards.

Marketplaces like Udimi also accept PayPal so your purchases are as secure as it gets. There are sellers who also accept cryptocurrency payments.

It’s best to get in touch with a provider to discuss the available options.

Do You Get to Keep the Emails for Your List

Of course. If you’re paying for a solo ad and get people to join your email list/newsletter, they are yours to keep until they hit the unsubscribe button.

You can keep the emails for as long as you like. It’s best to delete them if they opt out of your newsletter (for ethical reasons). Since they don’t want to hear from you anymore, it’s not a good idea to keep their email addresses.

What Kind of List Building Results Can I Get

It really depends.

It depends on the offer you’re promoting, the list’s niche and most importantly, the email list’s quality. No two lists are the same, and there’s no way to find the best lists without testing a bunch of them at once.

For the same reason, it’s recommended to start off small and test a dozen sellers at once. In other words – go wide, not deep.

How to Become a Solo Ads Manager

If you don’t have an email list of your own, you can always make a few extra bucks on the side by applying as a manager for a solo ads agency.

If you fancy selling, this is for you. You can get in touch with a marketplace or contact individual solo ad providers to see if there’s a need for your services.

If you’re new to the world of email marketing, this will also gain you some invaluable experience that you can later use to your advantage when you’re capable of selling from your own lists.

How to Use Affiliate Links

The best practice is to promote your landing page through solo ads, and not your affiliate links.

You don’t want plain visits, you want results. If 100 people visit your page and 99 leave without taking action, there’s no way for you to contact them ever again. For this reason, running traffic straight to your offers is not a good idea. In fact, it’s a terrible way to use solo ads.

If you use a landing page (a proper funnel), you can contact your subscribers over email and promote offers for as long as they stay with you.

What's Considered a Good Opt In Rate

Aim for anything around the 35% mark with a single-field single opt-in form.

Single field: Forms that require only emails. Forms that ask for both names and emails convert in the range of 20-30% as they ask for more information. This hurts conversions as visitors may not be comfortable in sharing their personal details.

Single opt-in: Forms that subscribe a visitor as soon as they have entered their email address and clicked on submit. Double opt-in or opt in confirmation forms are those send a confirmation email to the prospects asking them to confirm their actions.

With time, experience and a lot of testing, you can get the conversion rate close to 45-50%.

How to Promote CPA Offers

It takes some effort to promote Cost-per-action or CPA offers.

Build an email list, build rapport with your audience and occassionally promote CPA offers through promotional broadcasts or through an email followup sequence (also known as followup series).

Selling is an art, and to become a better seller, you need to become a better problem-solver. Offer a solution to people’s problems, and in turn, get rewarded by closing sales as an affiliate.

How Do Solo Ads Look Like

A solo ad email is usually a short promotional swipe that piques user’s interest.

Attention span of a person tends to be very short so it’s best to be clear and to the point. It’s best to assume they may be busy so keep the emails short. 

Something like: 

Hey, a friend of mine recently came up with ABC that is proven to work and is a good solution for XYZ. I’ve been using it for a while and can’t recommend it enough.

Take a sneak peek here >>

If you have any questions, feel free to drop an e-mail.

If you noticed, these emails are also generic. You keep them generic because here one size fits all. If the email is about internet marketing, it will get attention from people interested in online marketing. 

If you keep narrow down to a sub-niche, your results will be affected as it’s a bit too specific. To get more attention, it can be a better idea to go after the parent niche instead of a sub niche.