September 18, 20200Comments

Marketing Isn’t Advertising

Some people think marketing is simply commercials or ads. They consider it to be some form of paid promotion and nothing else. In their minds, marketing and advertising are

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September 18, 20200Comments

AAA: Research indicates automakers’ marketing of driver-assist technologies may be misleading

Motorists using new in-vehicle technologies with names like AutoPilot or ProPilot may believe the driving assist systems are more capable than they actually are, according to new research from

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September 18, 20200Comments

How brands are leaning towards the influencers for their brand’s promotion online

Instagram is the preferred influencer marketing platform for B2C brands, especially for lifestyle and fashion brands. By Amol Roy With all the social media frenzy around the corner, it

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September 18, 20200Comments

5 Analytics Tools You Need to Leverage for Your Business

While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to

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September 18, 20200Comments

How To Create A Compelling Corporate Video Production For Your Marketing Needs

In the last decade, many businesses have realized the significant role videos have in directly marketing to consumers. With the right video content, you can introduce your company to

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September 18, 20200Comments

New Research Shows Automaker Marketing May Lead to Overconfidence, Misunderstanding of Drivers Assistance Technology

AAA Cautions Consumers: Don’t Buy the Hype Motorists using active driving assistance systems, which combine vehicle acceleration with braking and steering, tend to overlook safety limitations when the branding

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September 18, 20200Comments

Three Amazon Marketing Strategies For 2020

Co-Founder and CEO of Elemerce , an e-commerce marketing agency. getty This year has been very interesting for sales across many industries. With a worldwide pandemic, many businesses have

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September 18, 20200Comments

Inbound marketing for brand awareness: Four up-to-date ways to do it

Date published 30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns.

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September 18, 20200Comments

Six Ways To Step Up Your Marketing In 2021

CTO at Zero Gravity Marketing, a full-service, industry-leading digital marketing agency . getty At my company, we're certainly no strangers to how technological changes impact buyers' decisions. We’ve seen

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September 17, 20200Comments

Digital marketing for industrial manufacturers – how to ensure a smooth customer journey.

Back before the world was dominated by screens, industrial manufacturers were able to stay ahead of the competition by having the latest technology or the most advanced products. Now,

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