The first half of 2020 turned out to be a crazy one. And with Covid-19 still snaking its way through our society, no one is sure exactly how the second half of the year will play out.

Therefore, it’s critically important to keep apprised of how the world is changing and how that can affect your business.

All things considered, digital marketing seems to be the most reliable way to get your message out there in 2020, but only if you’re taking full advantage of your online opportunities. Have you optimized your website for users and search engines? Have you thought outside the box when it comes to content creation? Have you tapped into the power of social media influencers? Whether you answer yes or no to these questions, keep reading to make sure your company is marketing to its fullest potential this year.

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